In accordance with the above rule, Facebook expressly prohibits contests from requiring „consideration” for participation. From a legal point of view, consideration means that you have to exchange something valuable for your entry. It is important to know that in some places, a person`s credentials, such as name, address, and phone number, are legally taken into account. Make sure you understand the laws of where your contest will be available. We`ve created a simple space fill template to quickly create Facebook contest rules. Keep in mind that this is only a guide and you need to have an experienced lawyer who will approve all the rules, regulations, and laws of the gift. The rules for Facebook gifts are pretty simple. If you operate a Facebook Contest, Facebook asks you to provide the official rules, the terms of the offer (for example, age and residency restrictions), and compliance with the rules and regulations applicable to the promotion and all prizes offered (i.e., registration and obtaining the necessary regulatory approvals). If your stock contains these three elements, you have created an illegal lottery. Each State may also have additional considerations or definitions on these three components. Creating „official rules” for your contest or gift seems like a burden, but you need to take your time to complete this step.
Without official rules, your contest or gift can confuse your target audience and potentially leave your business open to complaints or lawsuits. Depending on lawtrades.com, post your official rules before the contest starts and do not change them once the contest has started. Below are some of the areas you need to cover. (Remember: this isn`t legal advice, so talk to your business consultant or lawyer to make sure you have all your bases covered.) Facebook has its own strict policies for running giveaways, contests, or promotions on Facebook Pages. From now on, Facebook will not allow you to arrange a gift on a personal profile/newspaper, so you will have to do it via a Facebook page. In the United States, only the government can run a lottery. What is a lottery from a legal point of view? A lottery consists of three components: Warning: Since we are not legal experts, it is always best to check the gift rules with your local authority before conducting any type of contest. For example, the rules in the United States may differ from those in other countries, etc. To help you have successful advertising on Facebook, we`ve outlined ten mistakes to avoid in your contests and giveaways.
Use them as a guide to avoid pitfalls and plan for success. There are also guidelines for Facebook Pages (outside of the „Promotions” section) that relate to holding gifts on Facebook. Here`s a breakdown of what to look at: In this article, you`ll learn how to comply with Facebook`s contest rules in the U.S. and Canada. It is not and should not be a substitute for legal advice. If you have any further questions, please contact a lawyer. Creating an illegal lottery isn`t the only legal trap you may encounter when running contests and giveaways in the United States, so consult your legal department or attorney for advice. If you live outside of the United States, look for the laws your country has in place to govern these types of promotions.
Facebook contests and sweepstakes can be a great way to get attention and promote your Page. They can also cause legal problems if you don`t follow the rules and regulations. Facebook not only has its own rules, but so does the government. Okay, now that the main thing is out, let`s get into the meat and potatoes of Facebook gifts. It can be difficult to navigate legal issues, but they are manageable. Set up your free Woobox account and create your own contest. Do you have any other questions? Visit our forum or email your questions to email@example.com. As a marketer, these statistics are hard to ignore. Contests and giveaways on social media are a great way to delight fans and gain followers. These types of gifts usually ask users to write a caption, fill the box, or answer a creative question. Have you been on social media lately? Then, it`s likely that you scrolled through a Facebook contest.
From „I like to win” sweepstakes to „Tag to Enter” gifts, these are used by some of the world`s biggest brands. But are they breaking Facebook`s rules? For your promotion to be legal, it must be a raffle/gift where there is no „consideration” and the winner is selected by random draw. or it must be a contest where the winner is selected based on the demonstration of their skills. Below is an overview of some of the rules and guidelines for Facebook gifts. This is not legal advice. Please seek legal advice from an experienced lawyer before publishing the rules and regulations of your Facebook gift. There are many things to consider when it comes to successfully and legally running a Facebook gift or contest. When you start planning your promotion, follow these steps to avoid the mistakes described above. Woobox is a flexible lead generation platform to create and use promotions anywhere, including email, mobile, social media, blogs, and more. It is an easy-to-use platform that allows users to create contests, sweepstakes, and giveaways.
Promotions can be integrated anywhere. Facebook gifts are a great easy way to increase engagement on Facebook and pages and generate new leads and customers. But the legal rules and policies that govern these gifts can be confusing — especially if Facebook is constantly launching and updating its own policies. Now let`s look at some Facebook gifts in action. If you want to change a personal profile to a Facebook page, you can easily do so here: www.facebook.com/pages/create/migrate. It allows you to keep all your friends (they will be converted to „likes”) and keep your profile and cover photos, but your messages will not be transferred to the new page. Disclaimer: This blog post contains information about the legal issues surrounding internet marketing, but the legal information is not the same as legal advice – the application of the law to a particular circumstance. We have done some research to better ensure that our information is accurate and useful, but we insist that you speak to a lawyer if you want professional assurance that our information and your interpretation of it is accurate. In short, you should not rely on this information as legal advice or as a recommendation or endorsement of a particular legal understanding, and you should instead see the information in this post for entertainment purposes only. This error is one of the most common. How many contests or giveaways have you seen where brands offer an iPad, Amazon Echo, or other hot and new tech gadget? While there`s nothing wrong with these items per se, they may not match your brand and cast a far too wide net.
How many ads will be real leads or fans compared to people who just want to have a chance to win a free iPad? According to Facebook`s contest rules, you can only run promotions and contests through a Facebook Page, event, group, or app. This means that you cannot run a contest through your personal profile. For example, with RafflePress, you can ask users to participate by: RafflePress has a built-in gift rules generator that allows you to create a detailed set of contest rules by entering important information. However, you can run a contest that keeps participants away from Facebook and asks for actions there. Contest software with referral features that allow people to receive additional entries is allowed. Instead of focusing solely on the „cool factor” of a coveted price, think about rewards that match your brand, your advertising goals, and the interests of your buyer personalities. Remember that you don`t want to run a contest or gift just to make noise. You should run this type of program to attract the attention and actions of the right people.
„Common types of gambling or gambling activities that may require [Facebook`s] authorization include betting, lotteries, sweepstakes, casinos, fantasy sports, bingo, poker, skill tournaments, and sweepstakes.” If you go ahead and use them, RafflePress and Facebook cannot be held responsible. The choice is yours. If you ask people to submit personal information or content, including videos, photos, and text, you must obtain each participant`s permission to reuse it in subsequent marketing campaigns.